GLOSSARY

Advantage: Is a quality or condition that helps a company succeed.

Affordable: Something that is affordable is not too expensive to buy.

Approach: To approach means to move nearer to something or someone.

Assembly line: An assembly line is a group of machines and people in factory that work together to build a product.

Asset: Is any item economic value which is owned by a company or individual.

Aware: If you are aware of something, you know a little about it.

Benchmarking: Is a method of investigating successful techniques in an industry and comparing them to one’s own business.

Boost: something is to increase it.

Core value: A company’s core values are good qualities that the company wants to maintain when doing business.

Criteria: Rules, standards and tests used in evaluation and decision making are criteria.

Debt: is the amount you take away from or attack.

Detractor: is a person criticizes something.

Downturn: is a period of time when economic activity is not as strong.

Edge: An edge is a quality or condition that helps a company succeed.

Endeavor: To endeavor means to work hard in order to do something.

Entrepreneurship: Is the ability and willingness to start and manage a new business.

Esteemed: If someone is esteemed, he or she is respected by others.

Flop: Flop is to fail.

Foothold: Is a position that supports a company’s further development or expansion.

Gaffe: Is a mistake in a social situation.

Gap: Is a space, or a place where nothing exists.

Gel: Is to work well together and have a friendly relationship.

Grant: is money that someone gives to help with a specific project.

Issue: is an important matter.

Liability: is a deb that a company must pay.