Unit 8 Sales

B: I saw this flyer for a sales seminar and I think it would benefit our team.

 A: Mm, these things are expensive. Do you think it's necessary?

B: Well. We have some salespeople who haven't generated an appointment in months. Clearly, they need to adjust their pitches somehow.

 A: Yes, good point. But isn't that something that we can do in-house?

B: We could try. But I think they would benefit from some practice with other professionals.

 A: I see. Well, if you think it's worth it, go ahead. But this brings up some other concerns.

 B: What's that?

 A: I need to know if our sales team can manage our existing accounts.

B: Well, some of our key contacts have shown some resistance to our latest sales drives. But we haven't lost any accounts.

 A: Do we need to bring in new personnel?

 B: Not yet. Let's see if the seminars help.

Task 8. Writing

Your Name
Name of Your Organization
Address
Date
Name of Client
Client's Address
Salutation/Greetings
Dear Ms./Mr. (addressee), or To whomsoever it may concern

The introductory paragraph of the letter should start with a sentence that grabs the attention of the reader. Then go ahead to thank the reader for the interest that he/she has shown in the product that you are selling, or the services that your organization provides, and convey the benefits and incentives that a client or consumer of the company will be eligible for.