Task 7. Speaking
Hi
Mike. How did the focus group for the new Shelbourne ad go?
B:
It went well, Nancy.
A:
Great!
B:
But there were some things the participants didn't like about it.
A:
Oh ... I thought it was really innovative. What didn't they like?
B:
Well, the target audience for the product is adults over forty, right?
A:
Yes, that's right. Most young people wouldn't be interested in that type of
vehicle.
B:
Ok, well, some of them thought the ad was too edgy
Task 8. Writing
There
are many different ways that a company can market itself creatively. It can use
social
networking
sites instead of its own website to provide a more interesting and better
targeted
online
presence. Another possibility is to organize events like workshops or
conferences.
Perhaps
gifts could be given away at these events that bear the company logo. Another
way is
to
allow customers and suppliers to see who they are actually dealing with by
putting photos
or
videos
Ok
ResponderEliminar